How have you approached this project?
The improvements to British Tennis Membership have been over two years in the making. The project has been insight led at every step. We have conducted research with existing British Tennis Members (BTMs), non-BTMs, all LTA County Associations and a representative sample of LTA Registered Venues.
An aspect which remained important was to retain a free membership tier for members of LTA Registered Venues containing access to the British Tennis Wimbledon Ballot.