Why have you chosen to partner with the ITF rather than other ratings providers such as UTR?
The LTA investigated multiple rating systems including UTR (Universal Tennis Rating) as part of the process to find a new modern and fit for purpose system. We considered a number of factors when making our decision including financial proposition and business models.
We appreciate that UTR is a popular performance rating system for players who wish to play American Collegiate Tennis and they have a number of partnerships with High Performance Academies. The aim of the World Tennis Number is to increase participation in the sport at all levels not just High Performance, which is more consistent with the LTA’s vision of opening the sport up to more people.
We also felt that partnering with the ITF, two Grand Slam Nations and many leading tennis nations was in the best interest of the sport.